About Negin Nickparsa

Adobe Commerce Master Architect  |  AWS · GCP · Azure · Databricks Certified

Martech Practice Leader, GTM Strategist, and Digital Experience Consultant with 15+ years of digital transformation across Fortune 100 clients in retail, manufacturing, and hospitality. Expert in AI-infused data platforms, cloud-native integration architectures, and composable commerce ecosystems. Consistently delivers measurable outcomes: $45M in contracts closed, $150M annual revenue growth, 18% uplift in customer engagement, and 99.9% API uptime at scale.

Career Highlights

  • $45M Deals Closed — New and expansion business at Slalom

  • $150M Annual Revenue Growth — Delivered through enterprise architecture and GTM strategy

  • 18% Customer Engagement Uplift — Via Real-Time CDP and AEP personalization

  • 99.9% API Uptime — Across multi-brand commerce environments at scale

  • 15+ Years Experience — Fortune 100 clients across retail, manufacturing, hospitality

Core Competencies

  • Practice Leadership & GTM — Consulting practice ownership, pre-sales, SOW authorship, and deal closure with C-suite advisory at CTO/CIO/CPO level

  • Digital & Commerce Transformation — Enterprise commerce, Martech, and digital experience programs with deep Adobe Commerce, AEP, and AEM expertise

  • Enterprise Integration Architecture — ERP, CRM, PIM, and DAM integration patterns with event-driven architectures and API governance at scale

  • Cloud & Data Platform Strategy — Multi-cloud architecture across AWS, Azure, GCP, and Databricks with governed data platform design

  • AI/ML Enablement — RAG pipelines, agentic workflows, and AI-native engineering standards embedded in enterprise delivery teams

  • Team Leadership — Building and scaling delivery teams, hiring architects, and establishing governance frameworks for enterprise programs

Professional Experience

Lead Solutions Architect — Pioneer Consulting  ·  Jan 2026 – May 2026  ·  Remote
Architected a governed Medallion AWS lakehouse using S3, Glue, and Lake Formation with row-level security, enabling protected self-service analytics at enterprise scale.

Lead Solutions Architect — Blue Acorn iCi  ·  Jan 2026  ·  Remote
Led enterprise Snowflake/AEP identity and personalization architecture across CDP, CJA, Adobe Target, and Snowflake. Delivered deterministic identity stitching and cross-brand profiles enabling real-time segmentation and dynamic offer delivery.

Lead Solutions Architect — Stanley Black & Decker  ·  May 2024 – Dec 2025  ·  Remote
Designed an AI-native intelligence orchestration framework using Supervisor Agent routing, vector-based retrieval, and long-term memory to reduce manual analysis cycles from hours to near real time.

Principal Solution Architect — Slalom  ·  Jul 2022 – Dec 2023  ·  Seattle, WA
Closed $45M in new and expansion business. Reduced time-to-market for campaign launches by 35% and improved platform cost efficiency by 20%.

Senior Enterprise Architect Lead — Envista Holdings  ·  Apr 2020 – Jul 2022  ·  Brea, CA
Architected a clinically aligned enterprise data platform on Microsoft Azure. Led full-stack delivery of three Adobe Commerce storefronts serving distinct international locales.

IT Manager — Scosche Industries  ·  Feb 2015 – Apr 2020  ·  Oxnard, CA
Managed B2B and B2C eCommerce operations generating $3M annual revenue, overseeing 80+ engineers across QA, development, and release management.

Technical Skills

Cloud Platforms  —  AWS · Azure · Google Cloud Platform

Commerce & MarTech  —  Adobe Commerce Master Architect · AEP · Real-Time CDP · CJA · Adobe Journey Optimizer · Adobe Target · AEM · Salsify PIM

Data & Analytics  —  Databricks · Delta Lake · Unity Catalog · Snowflake · dbt · Apache Spark · Airflow · Tableau

AI / ML & Agentic  —  Amazon Bedrock · Vertex AI · LangChain · LlamaIndex · AutoGen · Claude Agent SDK · RAG pipelines

Languages & Frameworks  —  Python · PHP · Node.js · SQL · React · Git

Integration & APIs  —  REST · GraphQL · Oracle API · SAP · Salesforce CRM · Event-driven architectures

DevOps & IaC  —  Terraform · CloudFormation · Docker · Kubernetes · GitHub Actions · Azure DevOps CI/CD

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